Case study

Asiana Airlines

Asiana Airlines aims to drive maximum traffic to their website for plane ticket purchase by introducing various promotions & discounts as South Korea opens up post-pandemic travel.

Asiana airlines - plan a trip to Korea - banner
SOLUTIONS OFFERED

In collaboration with our valued client, DD2 engaged closely to fine-tune crucial ad messaging, including pricing and travel period, guaranteeing a seamless and compelling presentation of promotional details in our creative assets.

Subsequently, we skillfully identified highly pertinent targeting parameters across various media channels, efficiently launching and managing the digital campaign.

As a result of these endeavours, Asiana Airlines experienced a significant boost in brand awareness and a remarkable increase in ticket sales during the promotional period.

Our expertise lies in leveraging tactical promotional paid media platforms, consistently surpassing industry benchmarks with an impressive average click-through rate across all media channels.

Key Channels

Our expertise in utilising tactical promotional paid media platforms allows us  to achieve the specific KPIs established by the client.

  • Facebook iconInstagram icon

    Facebook & Instagram

    Drive awareness and maximum traffic with over 15K clicks via the social media channels to Asiana Airlines website.

  • TikTok icon

    TikTok

    Increased engagement through Tik Tok ads which garnered 364K video views while boosting site visits to Asiana Airlines website.

  • Google SEM icon

    Search Engine Marketing

    Drive upper funnel and push people to mid funnel conversions with a total of 32K clicks generated during the entire campaign period.

  • Programmatic ads icon

    Programmatic Ads

    Maximum audience reach through display ads using niche third party audience targeting which generated more than 6 million impressions.

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