Case study

West mall

Situated in the heart of Bukit Batok Central, West Mall has been pivotal in bringing a myriad of entertaining activities to residents since 1998.

With a comprehensive tenant mix driven by convenience, West Mall offers an unparalleled shopping experience for the family. Visitors from across the island are also drawn to West Mall’s captivating line-up of activities.

SOLUTIONS OFFERED

DD2 worked closely with West Mall to identify the most potential audience segment and maximise ad amplification for West Mall, especially with location based ad targeting strategy to successfully increase brand awareness among local residents.

RESULTS

Generated more than 10M impressions on Programmatic, 20K clicks to website landing page.

Key Channels

Google Display Network
Helped to boost awareness and drive traffic and landings to West Mall website.
Programmatic Ads
Raise brand awareness and drive traffic to West Mall website

OUR MilestoneS

Traffic & Website Landing
Programmatic ads contributed to the highest traffic to the website with maximum website landings recorded on Google Analytics.
Audience Quality
Audience quality was healthy across Programmatic ads and Google ads.
Website Landings
Campaign was optimised towards higher click through rate therefore delivering maximum website traffic.
Click Through Rate (CTR)
Higher CTR% as per the industry benchmark was recorded across both Programmatic and Google ads.