Case study

Drum tao

After 4 years, Drum Tao returns to Singapore with a new production at the Esplanade Theatre, from March 24-26 in 2023 for four shows only.

This new production combines explosive Taiko drumming and innovative choreography in a show that showcases TAO’s extraordinary precision, energy, and stamina.

With hundreds of sold-out shows and more than nine million spectators worldwide, TAO has proven that modern entertainment based on the timeless, traditional art of Japanese drumming have captivated audiences from all around the world and will continue to do so.

Drum Tao - The Light show at Esplanade Theatre.
SOLUTIONS OFFERED

DD2 works closely with the organising partner on their paid media digital strategy for a 3 months promotional and tactical campaigns to drive tangible results.

DD2 crafted a bespoke media plan that includes paid media platforms like - SEM, Programmatic, Facebook/Instagram, YouTube, TikTok and Digital Out-of-Home to increase brand awareness and traffic during the entire campaign duration.

Key Channels

Our expertise in utilising tactical promotional paid media platforms resulted in selling 90% of the tickets during the entire 3-month campaign.

  • Programmatic ads icon

    Programmatic (Display & Video)

    Generated over 29K impressions throughout the campaign which helps to drive high-volume traffic by leveraging on the targeted audience and whitelisting sites.

    We maximised the visibility and engagement of the campaign, resulting in increased of ticket sales.

  • Google SEM icon

    Google - SEM

    Developed a strong online search presence while simultaneously driving ticket sales. It resulted in an impressive 15K clicks over the entire three-month duration, resulting in the increased of ticket sales.

  • Facebook iconInstagram icon

    Facebook & Instagram

    Raise awareness and boost traffic to Drum TAO SISTIC page via Facebook and Instagram which generated over 19K clicks.

  • YouTube iconTikTok icon

    YouTube & TikTok

    Effectively increasing visibility and engagement via our TikTok campaign which generated 295,321 impressions, while our YouTube video garnered 90K views.

OUR MilestoneS

  • Traffic & Website Landing

    Programmatic, Facebook and TikTok helped to deliver maximum website traffic followed by Google Search and YouTube

  • Audience Quality

    Average session duration was higher across social media platforms especially TikTok followed by Facebook

  • Engagement

    TikTok and Facebook helped to increase the overall engagement rate by 11%

  • Click Through Rate (CTR)

    Higher CTR% was generated across all media channels with TikTok being at the top followed by Facebook, SEM and Programmatic

Drum Tao Google Ad Preview for the Light 2023 show
Drum Tao - Google Ad for the Light 2023 show
Drum Tao - Google Ad for the Light 2023 show
Drum Tao social media post
Drum Tao - YouTube post
Drum Tao - Google Ad for the Light 2023 show
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