Case study

Sime Darby

As the authorised Certified Pre-owned BMW dealership under the worldwide BMW Premium Selection (BPS) programme, Performance Premium Selection Limited (PPSL) carries the widest range of Certified Pre-owned BMW cars and Pre-owned BMW.

Each car is carefully selected and comprehensively examined for quality. As a member of the Sime Darby Motors Group, we believe that delivering service excellence to our customers is our utmost priority.

An instagram post of a blue BMW car by Performance Premium Selection Limited

SOLUTIONS OFFERED

DD2 was engaged to deliver performance campaign with KPI of 300 leads within 6 weeks. Campaign was executed successfully across social media and Google ads.

Using mix of interest-based, custom audience and retargeting, DD2 was able to deliver 300+ leads and higher viewability and engagement for the video assets.

Key Channels

Facebook & Instagram
Maximum leads were generated through effective targeting strategy across Facebook and TikTok
Google - SEM
Keyword research performed and optimised towards increasing google search ranking and aligning with SEO efforts
Google Display Network
Helped to boost website landings to PPSL/SDAS lead gen landing page
YouTube
Helped to raise awareness and increase video engagement for branding videos

OUR MilestoneS

Traffic & Website Landing
Facebook and TikTok has been leading in terms of driving traffic to the website followed by Google ads
Audience Quality
Higher engagement across TikTok video ads followed by increase in video views
Cost Per Lead (CPL)
Cost per lead reduced by 31% through the campaign period and 300+ leads were delivered
Click Through Rate (CTR)
Higher CTR% across media channels as per the industry standard benchmark for automobile industry