Case study

KAPLAN

Kaplan is one of the world’s largest and most diverse education providers with over one million students globally.

As a Lifelong Integrated Learning Partner, we offer over 500 academic programmes for higher learning and professional certification courses for skills development, providing opportunities for individuals to always stay relevant.

Kaplan - professional skilled in data science and analytics banner.

ABOUT

Kaplan Singapore marketing objectives are:

Generate leads for their Kaplan courses and offerings in Singapore market.
Reach out to potential audience segment to achieve continuous growth.

SOLUTIONS OFFERED

DD2 started running paid media tactical campaigns for Kaplan Singapore since early 2021 to drive relevant audience to the Kaplan website followed by lead generation across different programmes.
From our robust awareness and retargeting strategies, we successfully generated a significant number of leads, achieving 74 conversions in just 50 days through our Programmatic media buy.
We've successfully implemented TikTok campaigns on social media, bringing in high-quality leads among Diploma students.

Key Channels

Programmatic Ads
Raise brand awareness and drive traffic to Kaplan Singapore website across all their programmes
TikTok Ads
Lead generation via native lead gen forms for course specific Kaplan Open House

OUR MilestoneS

Traffic & Website Landing
Programmatic helped to drive maximum website traffic across the Kaplan sites.
Audience Quality
Niche audience targeting across various interest groups like Diploma, Polytechnic, Graduate students who may be interested in Kaplan programmes.
Leads & Cost-Per-Lead (CPL)
Quality leads generated via Programmatic and TikTok with CPL reducing by 10%.
Click Through Rate (CTR)
Higher CTR% across all media channels as compared to industry benchmark across education sector.