Performance Premium Selection Limited
Performance Premium Selection Limited (PPSL) carries the widest range of Certified Pre-owned BMW cars and Pre-owned BMW.
Each car is carefully selected and comprehensively examined for quality.
As a member of the Sime Darby Motors Group, we believe that delivering service excellence to our customers is our utmost priority.
- Drive lead generation by increasing registrations for test drive bookings
DD2 has been successfully running paid media campaigns for PPSL across a 6-weeks duration with strategies focusing on performance. Considering a challenging KPI of 150 leads, our strategies was aligned with each media channel’s creative format and objectives.
For Facebook and TikTok using native lead generation form and website conversion the campaign was successful at delivering 150 leads at a lower CPL (Cost Per Lead). A mix of first party audience segmentation and customer list followed by lookalike audience was implemented to reach towards the campaign goals.
Employing both YouTube and Google Display ads, we strategically directed our efforts towards a blend of in-market and affinity audience segments to boost conversions and broaden our reach within the pertinent audience.
Key Channels
Facebook & Instagram
Increasing traffic to the test drive landing page and driving maximum conversions.
Ad objectives:Awareness, Traffic, Conversion
TikTok
Increasing traffic to the test drive landing page and driving maximum conversions
Ad objectives:Video Views, Traffic, Conversion
GDN
Increasing traffic to the test drive landing page and driving maximum conversions.
Ad objectives:Traffic, Conversion
YouTube
Increase viewership and traffic to the test drive landing page and driving maximum conversions
Ad objectives:Video Views, Traffic, Conversion
OUR MilestoneS
Conversion Growth
Generated 150 leads within 6 weeks of campaign duration
Reduced CPL
With optimised efforts reduced the CPL by 5% to generate maximum leads and optimal media cost
CASE STUDIES
