Certis is a leading outsourced services partner that designs, builds and operates multi-disciplinary smart security and integrated services.
Our multi-service offerings leverage our strong heritage in security, and are augmented by applied AI solutions.
These solutions are part of our comprehensive technology development and systems integration capabilities that are fully cyber secure by design.
DD2 has been collaborating closely with Certis since 2021, executing campaigns across Programmatic, Social, and innovative partner solutions such as Grab.
These campaigns are specifically aimed at reaching individuals interested in pursuing a career in security services.
Given the diversity of career opportunities offered by Certis, the target audience varies based on educational background and skill set.
The campaign was meticulously designed across multiple media channels to effectively engage with the relevant groups, leading to heightened awareness and subsequent lead generation through query submissions.
Helped to raise brand awareness among the relevant audience groups
Maximum impression delivery leading to higher website traffic
Higher viewability with increase in website landings
The campaign effectively achieved maximum awareness and broad reach, primarily through Grab Ads, which contributed to an impressive 1.1 million impressions.
This success was further augmented by the coordinated efforts across Programmatic and Social media channels.
Higher audience engagement was observed from Facebook with CTR of 2.27% followed by Grab Ads of 1.07% and Programmatic 0.60%