Case study

Skechers

For more than 25 years, Skechers collection has grown into the thousands and today spans a wide selection of styles that meet the footwear needs of men, women and kids around the world.

Skechers has evolved into an award-winning lifestyle and performance powerhouse known for stylish and comfortable footwear and apparel worn by millions.

Skechers social media post
SOLUTIONS OFFERED

DD2 Media has successfully executed tactical campaigns across their diverse range of footwear launches.

By employing a robust social media strategy alongside YouTube ads, we've effectively boosted brand awareness for their new product launches and generated substantial traffic to their e-commerce platform.

We’ve employed a mix of various YouTube ad formats from Discovery Ad to YouTube Skippable and Non-Skippable Ads helped to increase overall engagement and video views.

Our campaigns resulted in an increase of engagement rate from 9% to 13% followed by higher video view rate.

Key Channels

  • Facebook iconInstagram icon

    Facebook & Instagram

    Driving awareness through social media channels for new product launch followed by maximum website traffic

  • YouTube icon

    YouTube

    Driving awareness through social media channels for new product launch followed by maximum website traffic

OUR MilestoneS

  • Traffic & Website Landing

    Facebook/Instagram has been leading in terms of driving traffic to the website followed by Google YouTube ads

  • Audience Quality

    Higher engagement across YouTube ads followed by increase in video views

  • Engagement Rate

    Increase in engagement rate from 9% to 13%

  • Click Through Rate (CTR)

    Higher CTR for both media channels as per the industry standard benchmark for ecommerce (fashion & apparels)

Skechers social media post
YouTube - Skechers video
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