VitaHealth features nutritional products that are especially formulated to cater to individuals needs, from inner wellness to outer radiance.
With over 350 SKUs of health products, all backed by science.
DD2 Media was engaged to promote VitaHealth’s YouTube video, manage social media content and execute Google Ads.
Mix of interest targeting and custom targeting strategies was implemented across social media and YouTube ads which resulted in higher engagement and viewability.
In terms of campaign results, there was an increase in Facebook page likes by 8% followed by 15% increase in engagement rate.
Helped to boost awareness across various product launches.
Help boost and awareness of new launch and drive traffic and landings to website.
GDN ads helped to generate maximum website traffic followed by YouTube.
Audience quality has been healthy across both Google platforms. Higher session duration recorded for YouTube ads.
Increase in engagement rate by 15% followed by increase in Facebook page likes by 8%.
Higher CTR % recorded for both GDN and YouTube as per the industry benchmark.