Case study

China Airlines

China Airlines embarked on a strategic omnichannel marketing strategy to maximise website traffic and boost plane ticket sales by offering enticing promotions and discounts for travel to Taiwan, leveraging of the post-pandemic reopening and their 63rd Anniversary celebration.

SOLUTIONS OFFERED

Working closely with our esteemed client, DD2 collaborated to refine essential ad messaging, such as pricing and travel period, ensuring a seamless and captivating presentation of promotional details in our creative assets.

Building on this foundation, we adeptly identified highly relevant targeting parameters across diverse media channels, skillfully launching and managing the digital campaign.

The results were outstanding, as China Airlines witnessed a substantial increase in brand awareness and ticket sales during the promotional period.

Additionally, our team offered creative solutions to optimise their creatives, enhancing engagement and driving a maximum number of visitors to make informed purchase decisions.

Key Channels

Our expertise in utilising tactical promotional paid media platforms resulted in 1,900 tickets sold during the campaign duration.

Facebook & Instagram
We successfully drove awareness and achieved an impressive traffic volume of over 6K clicks in just 15 days through strategic social media campaigns directed to China Airlines' website.
Programmatic Ads
Maximum audience reach through display ads using audience targeting and whitelisting which generated more than 4 million impressions and 6K clicks in just 15 days.
Search Engine Marketing
Driving upper-funnel engagement and effectively pushing prospects towards mid-funnel conversions. In just 15 days, we achieved an impressive total of 11K clicks.