Case study

Montigo Resorts

Markets engaged:
Singapore
Montigo social media post
ABOUT

Montigo Resorts, Nongsa is a multi-award winning upscale seafront 5* resort located along the exclusive coast of Nongsa in Batam, Indonesia.

The resort features over 100 villas of varying sizes for resort stay and purchase.

Montigo Resorts provides the ultimate getaways for all generations where exciting experience is uniquely suited to individual tastes and expectations.

PPSL’s primary marketing goals are to:
  • Increase awareness and generate sales across their B2B and B2C audience: Strengthen brand awareness and generate interest among B2B decision makers to consider Montigo for business purpose like team building and other company activities.
  • To position Montigo Resorts as the premier luxury getaway destination across affluent audiences including couples and families.
SOLUTIONS OFFERED

DD2 has been effectively managing paid media campaigns for Montigo since December 2023, maintaining a campaign duration of six months.

Through skillful execution of their paid media digital strategy for both always-on and tactical campaigns, we’re gearing towards achieving measurable outcomes that align with their marketing goals.

With the mix of first party audience and third party audience we are able to drive quality audience to the various Montigo offer website landing pages. Through social efforts across TikTok, we were able to increase video views and increase maximum engagement and website landings.

Key Channels

  • Programmatic ads icon

    Programmatic Ads

    Drive awareness and traffic to different promotion-specific landing pages for the Montigo Website.

    Ad objectives:

    Awareness, Traffic

  • TikTok icon

    TikTok

    Increase viewership, engagement and drive awareness and traffic to different promotion-specific landing pages for the Montigo Website.

    Ad objectives:

    Reach, Video Views, Traffic

OUR MilestoneS

  • Growth in website landing

    Increase in website traffic across various promotion-specific landing pages for Montigo Resorts website.

  • Engagement Growth

    Increase in reach, video views and engagement across TikTok.

Montigo Resorts - Sweethearts at Montigo banner
Montigo Resorts - Lunar new year banner
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