DD2 has been successfully running paid media campaigns from 2022 followed by conducts in-depth analysis of the target audience groups and SEO/ SEM keywords.
Leveraging on multiple channels including social, search, and programmatic, DD2 expands reach and engagement for the client's campaigns.
Furthermore, DD2 implements robust campaign optimisation, tracking, and retargeting strategies to ensure maximum effectiveness and quality lead generation.
Through these efforts, Singapore EXPO is able to generate a substantial amount of quality leads, aiding in their business growth and expansion.
Helped to drive maximum leads across MICE & NON-MICE category of audience.
Keyword research performed and optimised towards increasing google search ranking and aligning with SEO efforts.
Helped to boost website traffic to Singapore EXPO website and increase audience reach.
Raise awareness and increase video engagement for branding videos
GDN, Facebook, Programmatic contributed the highest traffic to the Singapore EXPO website.
LinkedIn has helped to target MICE & NON-MICE category of audiences across the target industries and job designations. This improved the overall audience quality as seen on Google Analytics.
Maximum leads generated via social channels - LinkedIn & Facebook. With effective lead gen strategies like native lead gen forms and website conversions we are able to lower the average CPL by 33%
Using the different ad formats to across each objective helped to increase overall CTR% above 1% across maximum media channels.