Case study

Singapore expo

Singapore expo - let's meet, play and feast banner.
ABOUT
Constellar Singapore | Singapore Expo marketing objectives are:
  • Generate leads for their meeting packages, venue offerings & event spaces in APAC and global markets.
  • Reach out to niche audiences like event planners, conference organisers, trade show and exhibition organisers, head of events. 
  • Target corporate key decision makers across multiple industries
SOLUTIONS OFFERED

DD2 has been successfully running paid media campaigns from 2022 followed by conducts in-depth analysis of the target audience groups and SEO/ SEM keywords.

Leveraging on multiple channels including social, search, and programmatic, DD2 expands reach and engagement for the client's campaigns.

Furthermore, DD2 implements robust campaign optimisation, tracking, and retargeting strategies to ensure maximum effectiveness and quality lead generation.

Through these efforts, Singapore EXPO is able to generate a substantial amount of quality leads, aiding in their business growth and expansion.

Key Channels

  • LinkedIn iconFacebook iconTikTok icon

    LinkedIn, Facebook, TikTok

    Helped to drive maximum leads across MICE & NON-MICE category of audience.

  • Google SEM icon

    Google - SEM

    Keyword research performed and optimised towards increasing google search ranking and aligning with SEO efforts.

  • Google Ads icon

    Google Display Network

    Helped to boost website traffic to Singapore EXPO website and increase audience reach.

  • YouTube icon

    YouTube

    Raise awareness and increase video engagement for branding videos

OUR MilestoneS

  • Traffic & Website Landing

    GDN, Facebook, Programmatic contributed the highest traffic to the Singapore EXPO website.

  • Audience Quality

    LinkedIn has helped to target MICE & NON-MICE category of audiences across the target industries and job designations. This improved the overall audience quality as seen on Google Analytics.

  • Leads & Cost-Per-Lead (CPL)

    Maximum leads generated via social channels - LinkedIn & Facebook. With effective lead gen strategies like native lead gen forms and website conversions we are able to lower the average CPL by 33%

  • Click Through Rate (CTR)

    Using the different ad formats to across each objective helped to increase overall CTR% above 1% across maximum media channels.

SG Expo featured on Yahoo News
Singapore Expo - Google Ad
Singapore Expo - Welcome back to the home of big events banner
Singapore Expo - versatile event spaces banner
Singapore Expo - Facebook post
Singapore Expo - Google Ad preview
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