Case study
NBA
Markets engaged:
Australia, Indonesia, Japan, Korea, Philippines, Thailand, Vietnam
ABOUT
NBA Asia's primary marketing goals are to:
- Retain Existing Fans and Followers: Maintain engagement with current audience by consistently delivering engaging content that aligns with their interests and values.
- Improve Brand Perception and Loyalty: Strengthen online presence to encourage authentic interactions with their community, resulting in stronger relationships and a more favourable brand image.
- Grow and Sustain NBA Fanbase: Actively engage with potential fans and deploy strategies to steadily increase reach and expand their audience base.
SOLUTIONS OFFERED
DD2 has been successfully running paid media campaigns for NBA Asia since early 2020, devising and implementing their paid media digital strategy for both always-on and tactical campaigns, all geared toward achieving measurable outcomes that align with their marketing goals.
For always-on campaigns, fan-growth is the top-priority in addition to ensuring an uptrend in engagement and video views metrics.
On the other hand, tactical campaigns require a unique approach based on the campaign briefs, and as such, DD2’s expertise on digital strategy assures optimal campaign performance at every stage - from media planning through to execution and post-campaign reporting.
