Case study

KAPLAN Professional & IFPAS

The HNW Certification combines international best-practice and local market case studies from local markets in managing family wealth to equip advisors with the necessary knowledge and expertise.

The certification programme enables advisors to implement a systematic process for offering high-quality financial advice to high net worth individuals.

IFPAS social media post
ABOUT
Kaplan HNW marketing objectives:
  • Generate leads for their HNW courses and offerings in Singapore market.
  • Ensure quality leads among the niche audience who are eligible for the certification / courses
SOLUTIONS OFFERED
  • DD2 started running a mix of always on and tactical campaigns since early 2022 to drive tangible results that meet their brand objectives.

    Considering the key target audience group and challenges we executed campaigns across multi-channels from socials, google search to programmatic to drive maximum leads followed by website traffic.

  • Utilising a blend of interest-based targeting and retargeting strategies, our most recent campaign in 2024 successfully drove over 150 leads within a 6-week timeframe.

Key Channels

  • LinkedIn icon

    LinkedIn

    Quality leads generated with professionals working in Finance & Investment segment

  • Google SEM icon

    Google - SEM

    Create and establish online search presence and drive leads at the same time.

  • Google Ads icon

    Google Display Network

    Drive maximum traffic to the HNW website followed by website conversions

  • YouTube icon

    YouTube

    Drive maximum traffic to the HNW website followed by website conversions

OUR MilestoneS

  • Traffic & Website Landing

    GDN, SEM & Programmatic contributed the highest traffic to the website with maximum website landings recorded on GA.

  • Audience Quality

    Niche audience targeting across LinkedIn that allowed to reach to Financial Planners, Investment Bankers, Finance Head category of audiences.

  • Leads & Cost-Per-Lead (CPL)

    Improvement in the avg CPL across each campaign burst, with 150+ leads generated in 6 weeks campaign.

  • Click Through Rate (CTR)

    Higher CTR% across all media channels as compared to industry benchmark across education sector.

HNW (High Net Worth Certification) banner
YouTube video on how to become a certified high net worth adviser
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