Case study

Greenlife

GreenLife International Pte Ltd (previously Protos Trading Pte Ltd) has been a leading health and wellness company, providing a wide range of health supplements from global brands to Singaporean families.

The health supplements housebrand GreenLife was developed in 2002, with a focus on delivering health supplements that target the unique needs and health trends of our local customers.

SOLUTIONS OFFERED

DD2 Media worked closely with GreenLife from 2022 and continuing to run a mix of Always On and tactical campaigns for their wide range of health supplement products.

Campaign is actively running on social media channels campaigns followed by YouTube and Google Search to drive audiences to the Shopee landing page along with e-commerce site to drive high engagement followed by conversions (sales).

Mix of custom audience and retargeting strategies implemented on TikTok shopping ads and YouTube ads helped to drive maximum conversions from the e-commerce website.

Key Channels

Facebook & Instagram
Successfully raise brand awareness through both the social media channels followed by conversions through Greenlife e-commerce website.
Programmatic Ads
Helped to increase overall audience reach and video views and conversions
TikTok
Increase in engagement through TikTok ads leading to maximum website traffic and conversions

OUR MilestoneS

Traffic & Website Landing
The top three sources of traffic to the website with the most website landings were Facebook, Instagram, Tiktok, and YouTube.
Audience Quality
Audience quality was healthy across Facebook, Instagram, Youtube, and TikTok, with high impressions, clicks, and views.
Conversions
Maximum conversions were recorded from YouTube and TikTok from the brand website.
Click Through Rate (CTR)
Higher CTR % recorded across all media channels as per the Health & Beauty industry benchmark